Using WhatsApp Business inside Jugl is a powerful tool for communication, but businesses must follow WhatsApp’s strict policies to avoid getting flagged, restricted, or even banned.
⚠️ WhatsApp Business Messaging Rules: What You Need to Know
WhatsApp has clear policies for businesses using its platform. If you don’t follow these, your messages could be blocked or your account restricted.
📌 Key WhatsApp Business Messaging Rules:
✅ Opt-in is required – Customers must agree to receive messages from you before you contact them.
✅ No spam or unsolicited messages – Avoid sending bulk messages without permission.
✅ No promotional content in session messages – You can’t hard-sell products unless the user initiates the chat.
✅ Approved message templates for bulk messages – You must use pre-approved templates for WhatsApp broadcasts or re-engagement messages.
📢 Example: You cannot send an unapproved promotional message like:
🚫 “Hey! Buy our new product today and get a 20% discount!”
✅ Instead, use WhatsApp-approved templates like:
"Hi [Customer Name], thank you for your interest in our products. Would you like to receive updates on exclusive deals?"
🚨 Avoiding Account Restrictions: What NOT to Do
WhatsApp actively monitors business accounts for violations. If your messages are reported as spam or break WhatsApp’s rules, your account could be:
📌 Rate-limited – Your ability to send messages is temporarily reduced.
📌 Flagged – WhatsApp reviews your messages and might limit your account.
📌 Banned – In extreme cases, your WhatsApp Business API account is permanently disabled.
🔴 Common Reasons for Getting Flagged:
❌ Sending too many unsolicited messages without customer opt-in.
❌ Using aggressive sales tactics or sending repeated follow-ups.
❌ Failing to respond within 24 hours to customer messages.
❌ Sending high volumes of messages too quickly (especially from a new account).
📢 Example: A business suddenly sends 10,000 messages in one day without a history of prior engagement. WhatsApp may block the account, suspecting spam.
✅ Best Practices for Getting Customer Consent Before Messaging
To stay compliant, you must get opt-in consent from customers before sending them WhatsApp messages.
📌 How to Get Customer Consent Legally:
Website Signup – Use a checkbox on your contact form: “I agree to receive WhatsApp messages.”
QR Codes & Social Media – Customers scan a code to opt-in for WhatsApp updates.
In-Store Opt-In – Ask for WhatsApp communication approval at checkout.
Customer-Initiated Chats – If a customer messages you first, you can respond freely within 24 hours.
📢 Example: If a customer purchases an item and opts in for WhatsApp updates, you can send:
"Thanks for your order! Track your delivery here: [Link]. Let us know if you need assistance!"
🛡️ Best Practices for Compliant Business Messaging
📌 Follow these golden rules to avoid restrictions:
Only message users who have opted in – Do not send unsolicited messages.
Use WhatsApp-approved message templates for bulk or outbound messages.
Respond within 24 hours if a customer contacts you first (this is called the customer care window).
Limit daily message volume – New WhatsApp Business accounts should gradually increase their messaging limits.
📢 Example: If you’re starting out, send 100 messages per day first, then scale up as your account gains trust with WhatsApp.
🎯 Stay Compliant & Keep Your WhatsApp Business Running Smoothly!
By following WhatsApp’s messaging rules, your business can:
📌 Avoid bans and restrictions that disrupt operations.
📌 Increase engagement by contacting customers the right way.
📌 Ensure long-term success with WhatsApp Business inside Jugl.
📢 Need help? If you’re unsure about compliance, visit WhatsApp Business API policies for the latest updates.
🚀 Take Action: Optimize Your WhatsApp Strategy Today!
📢 Let’s Jugl it! 🚀