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πŸ“‘ Understanding WhatsApp Message Templates & Approval Process
πŸ“‘ Understanding WhatsApp Message Templates & Approval Process

This guide explains what message templates are, how to submit them for approval, and best practices for getting them approved quickly. πŸš€

Updated this week

When using WhatsApp Business API inside Jugl, message templates are required for sending messages outside the 24-hour customer window or for bulk notifications. But before you can use them, WhatsApp must approve them.


πŸ“Œ What Are WhatsApp Message Templates & Why Do You Need Them?

A WhatsApp Message Template is a pre-approved message format that businesses use for sending messages to customers. These are required when:

βœ… You’re messaging a customer more than 24 hours after their last response.

βœ… You want to send bulk messages (like promotions, appointment reminders, or delivery updates).

Without an approved template, WhatsApp will block outbound messages outside the customer care window.

πŸ“’ Example of an Approved Message Template:

"Hi [Customer Name], your appointment is confirmed for [Date] at [Time]. Reply '1' to confirm or '2' to reschedule. Thank you!"


πŸ“Œ How to Submit & Get Approval for a WhatsApp Message Template

Follow these steps to submit a message template for WhatsApp approval inside Jugl:

πŸ“Œ Step 1: Access the WhatsApp Integration Panel

1️⃣ Go to Jugl β†’ Integrations

2️⃣ Click on WhatsApp Business Integration

πŸ“Œ Step 2: Submit a New Message Template

1️⃣ Click Create New Template

2️⃣ Enter the Template Name (use clear, descriptive names like Order_Update_Confirmation)

3️⃣ Select the Category (Marketing, Utility, or Authentication)

4️⃣ Write your Message Content using placeholders (e.g., "Hi {{1}}, your order {{2}} is on its way!")

πŸ“Œ Step 3: Submit for Approval

1️⃣ Click Submit for Review

2️⃣ WhatsApp typically reviews within 24-48 hours

3️⃣ Once approved, the template can be used for customer engagement & automation

πŸ“’ Pro Tip: Keep your messages clear, professional, and compliant to avoid rejection!


βœ… WhatsApp Message Template Approval Guidelines

WhatsApp has strict rules on what can and cannot be included in message templates.

πŸ“Œ Allowed Content:

βœ… Appointment reminders & confirmations

βœ… Order & delivery updates

βœ… Payment & transaction confirmations

βœ… Customer service follow-ups

βœ… Two-factor authentication messages

πŸ“Œ Not Allowed (Rejected Templates):

❌ Cold outreach & unsolicited promotional messages (β€œHey! Buy our new product today!”)

❌ Aggressive marketing or sales pitches (β€œLimited time offer! Act now!”)

❌ Misleading or vague content (β€œYou’ve won something! Click here.”)

πŸ“’ Example of a Rejected Message Template:

🚫 "Hi {{1}}, we have a new product launch! Buy now before it’s too late!"


πŸ“Œ Examples of Approved Message Templates for Customer Service & Marketing

Here are real examples of templates that WhatsApp commonly approves:

πŸ“Œ Customer Support Templates:

πŸ’¬ Appointment Reminder:

"Hi {{1}}, your appointment with {{2}} is scheduled for {{3}}. Let us know if you need to reschedule!"

πŸ“Œ Transactional Templates:

πŸ“¦ Order Update:

"Hi {{1}}, your order {{2}} has been shipped! Track it here: {{3}}."

πŸ“Œ Marketing Templates (Must Have Customer Opt-in!):

πŸŽ‰ Loyalty Rewards Update:

"Hey {{1}}, thanks for being a valued customer! Your {{2}} loyalty points are available for redemption. Click here: {{3}}"

πŸ“’ Pro Tip: If you’re sending marketing messages, customers must opt-in to receive them, or your account risks getting flagged!


πŸš€ Best Practices for Faster WhatsApp Message Template Approvals

πŸ“Œ Follow these tips to increase approval chances:

βœ… Use clear & professional language – Avoid all caps, emojis, or slang.

βœ… Personalize with placeholders – Make templates dynamic (e.g., "Hi {{1}}, your order {{2}} is ready!").

βœ… Avoid promotional or spam-like content – Keep messages service-oriented.

βœ… Stick to WhatsApp-approved use cases – No cold outreach or sales-heavy messages.

βœ… Start with transactional messages first – Once your account is trusted, add marketing templates later.

πŸ“’ Example: A support message template is more likely to get approved than a marketing blast.

🎯 Keep Your WhatsApp Messages Compliant & Approved!

By following these guidelines & best practices, your business can:

πŸ“Œ Get templates approved faster with minimal rejections.

πŸ“Œ Improve customer engagement with personalized, compliant messages.

πŸ“Œ Avoid account flags or bans by following WhatsApp’s official policies.

πŸ“’ Need help? Check WhatsApp Business Policy for the latest rules.

πŸš€ Take Action: Set Up Your First WhatsApp Message Template Today!

πŸ“’ Let’s Jugl it! πŸš€

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