When using WhatsApp Business API inside Jugl, message templates are required for sending messages outside the 24-hour customer window or for bulk notifications. But before you can use them, WhatsApp must approve them.
π What Are WhatsApp Message Templates & Why Do You Need Them?
A WhatsApp Message Template is a pre-approved message format that businesses use for sending messages to customers. These are required when:
β Youβre messaging a customer more than 24 hours after their last response.
β You want to send bulk messages (like promotions, appointment reminders, or delivery updates).
Without an approved template, WhatsApp will block outbound messages outside the customer care window.
π’ Example of an Approved Message Template:
"Hi [Customer Name], your appointment is confirmed for [Date] at [Time]. Reply '1' to confirm or '2' to reschedule. Thank you!"
π How to Submit & Get Approval for a WhatsApp Message Template
Follow these steps to submit a message template for WhatsApp approval inside Jugl:
π Step 1: Access the WhatsApp Integration Panel
1οΈβ£ Go to Jugl β Integrations
2οΈβ£ Click on WhatsApp Business Integration
π Step 2: Submit a New Message Template
1οΈβ£ Click Create New Template
2οΈβ£ Enter the Template Name (use clear, descriptive names like Order_Update_Confirmation)
3οΈβ£ Select the Category (Marketing, Utility, or Authentication)
4οΈβ£ Write your Message Content using placeholders (e.g., "Hi {{1}}, your order {{2}} is on its way!")
π Step 3: Submit for Approval
1οΈβ£ Click Submit for Review
2οΈβ£ WhatsApp typically reviews within 24-48 hours
3οΈβ£ Once approved, the template can be used for customer engagement & automation
π’ Pro Tip: Keep your messages clear, professional, and compliant to avoid rejection!
β WhatsApp Message Template Approval Guidelines
WhatsApp has strict rules on what can and cannot be included in message templates.
π Allowed Content:
β Appointment reminders & confirmations
β Order & delivery updates
β Payment & transaction confirmations
β Customer service follow-ups
β Two-factor authentication messages
π Not Allowed (Rejected Templates):
β Cold outreach & unsolicited promotional messages (βHey! Buy our new product today!β)
β Aggressive marketing or sales pitches (βLimited time offer! Act now!β)
β Misleading or vague content (βYouβve won something! Click here.β)
π’ Example of a Rejected Message Template:
π« "Hi {{1}}, we have a new product launch! Buy now before itβs too late!"
π Examples of Approved Message Templates for Customer Service & Marketing
Here are real examples of templates that WhatsApp commonly approves:
π Customer Support Templates:
π¬ Appointment Reminder:
"Hi {{1}}, your appointment with {{2}} is scheduled for {{3}}. Let us know if you need to reschedule!"
π Transactional Templates:
π¦ Order Update:
"Hi {{1}}, your order {{2}} has been shipped! Track it here: {{3}}."
π Marketing Templates (Must Have Customer Opt-in!):
π Loyalty Rewards Update:
"Hey {{1}}, thanks for being a valued customer! Your {{2}} loyalty points are available for redemption. Click here: {{3}}"
π’ Pro Tip: If youβre sending marketing messages, customers must opt-in to receive them, or your account risks getting flagged!
π Best Practices for Faster WhatsApp Message Template Approvals
π Follow these tips to increase approval chances:
β Use clear & professional language β Avoid all caps, emojis, or slang.
β Personalize with placeholders β Make templates dynamic (e.g., "Hi {{1}}, your order {{2}} is ready!").
β Avoid promotional or spam-like content β Keep messages service-oriented.
β Stick to WhatsApp-approved use cases β No cold outreach or sales-heavy messages.
β Start with transactional messages first β Once your account is trusted, add marketing templates later.
π’ Example: A support message template is more likely to get approved than a marketing blast.
π― Keep Your WhatsApp Messages Compliant & Approved!
By following these guidelines & best practices, your business can:
π Get templates approved faster with minimal rejections.
π Improve customer engagement with personalized, compliant messages.
π Avoid account flags or bans by following WhatsAppβs official policies.
π’ Need help? Check WhatsApp Business Policy for the latest rules.
π Take Action: Set Up Your First WhatsApp Message Template Today!
π’ Letβs Jugl it! π