When using WhatsApp Business API inside Jugl, message templates are required for sending messages outside the 24-hour customer window or for bulk notifications. But before you can use them, WhatsApp must approve them.

A WhatsApp Message Template is a pre-approved message format that businesses use for sending messages to customers. These are required when:

✅ You’re messaging a customer more than 24 hours after their last response.

✅ You want to send bulk messages (like promotions, appointment reminders, or delivery updates).

Without an approved template, WhatsApp will block outbound messages outside the customer care window.

📢 Example of an Approved Message Template:

"Hi [Customer Name], your appointment is confirmed for [Date] at [Time]. Reply '1' to confirm or '2' to reschedule. Thank you!"

Follow these steps to submit a message template for WhatsApp approval inside Jugl:

📌 Step 1: Access the WhatsApp Integration Panel

1️⃣ Go to Jugl → Integrations

2️⃣ Click on WhatsApp Business Integration

📌 Step 2: Submit a New Message Template

1️⃣ Click Create New Template

2️⃣ Enter the Template Name (use clear, descriptive names like Order_Update_Confirmation)

3️⃣ Select the Category (Marketing, Utility, or Authentication)

4️⃣ Write your Message Content using placeholders (e.g., "Hi {{1}}, your order {{2}} is on its way!")

📌 Step 3: Submit for Approval

1️⃣ Click Submit for Review

2️⃣ WhatsApp typically reviews within 24-48 hours

3️⃣ Once approved, the template can be used for customer engagement & automation

📢 Pro Tip: Keep your messages clear, professional, and compliant to avoid rejection!

WhatsApp has strict rules on what can and cannot be included in message templates.

📌 Allowed Content:

✅ Appointment reminders & confirmations

✅ Order & delivery updates

✅ Payment & transaction confirmations

✅ Customer service follow-ups

✅ Two-factor authentication messages

📌 Not Allowed (Rejected Templates):

❌ Cold outreach & unsolicited promotional messages (“Hey! Buy our new product today!”)

❌ Aggressive marketing or sales pitches (“Limited time offer! Act now!”)

❌ Misleading or vague content (“You’ve won something! Click here.”)

📢 Example of a Rejected Message Template:

🚫 "Hi {{1}}, we have a new product launch! Buy now before it’s too late!"

Here are real examples of templates that WhatsApp commonly approves:

📌 Customer Support Templates:

💬 Appointment Reminder:

"Hi {{1}}, your appointment with {{2}} is scheduled for {{3}}. Let us know if you need to reschedule!"

📌 Transactional Templates:

📦 Order Update:

"Hi {{1}}, your order {{2}} has been shipped! Track it here: {{3}}."

📌 Marketing Templates (Must Have Customer Opt-in!):

🎉 Loyalty Rewards Update:

"Hey {{1}}, thanks for being a valued customer! Your {{2}} loyalty points are available for redemption. Click here: {{3}}"

📢 Pro Tip: If you’re sending marketing messages, customers must opt-in to receive them, or your account risks getting flagged!

📌 Follow these tips to increase approval chances:

✅ Use clear & professional language – Avoid all caps, emojis, or slang.

✅ Personalize with placeholders – Make templates dynamic (e.g., "Hi {{1}}, your order {{2}} is ready!").

✅ Avoid promotional or spam-like content – Keep messages service-oriented.

✅ Stick to WhatsApp-approved use cases – No cold outreach or sales-heavy messages.

✅ Start with transactional messages first – Once your account is trusted, add marketing templates later.

📢 Example: A support message template is more likely to get approved than a marketing blast.

📢 Need help? Check WhatsApp Business Policy for the latest rules.

🚀 Take Action: Set Up Your First WhatsApp Message Template Today!

🔗 Next: Meta Business Suite & WhatsApp Integration: What You Need to Know

📢 Let’s Jugl it! 🚀